The recruiting strategy is all about finding the best talent. This trend is growing stronger than ever before, particularly in US organizations where the presence of a heterogeneous workforce is a major characteristic. No company wants to miss out on key talent pools just because of differences in culture, race, religion or nationality. So, diversity careers and multiculturalism are growing trends that corporations aim to capitalize on.
A company’s ability to embrace diversity careers can trigger its success. Diverse cultures bring improvement to an organization’s adherence to corporate responsibility and economic opportunity distribution. Some companies have taken the step of appointing Diversity Career Officers to hire a diverse workforce.
Diversity Careers: Why do Companies Choose to Diversify the Workforce?
Benefits associated with diversity careers include the following:
Better adaptability: When employees belong to diverse backgrounds, organizations enjoy the advantage of leveraging a vast pool of talent to brainstorm and develop a cross cultural variety of solutions. Be it allocation of resources or sourcing itself, many issues can be resolved by employees from diverse cultural backgrounds.
Wide Service Range: Multicultural organizations are more competent to address diverse customer demands on a global platform. Marketing becomes more effective when it targets ethnic minority communities like the Hispanics. Broad Range of Opinions: The approach, cognitive style, and personality of a multicultural group of employees will toss up diverse ideas and viewpoints. It enables companies to formulate effective business strategies.
Better Execution: Companies that have a multicultural workforce yield more profits, investment returns and increased productivity, due to well executed strategies that are implemented by employees from diverse backgrounds.
Diversity Careers: Is there a demand in hiring Hispanics?
Hispanics/Latinos constitute 13% of America’s population. Being the largest minority in the US, the stereotype perspective of Hispanics has changed. This is mainly because the second generation of Hispanics is more focused on finding the right career opportunities. Non-traditional techniques are being used to understand and evolve the diverse career opportunities for this growing population. In fact, there are schools that are introducing special courses to market careers to Hispanics. The Southern Methodist University that offers a course on Hispanic Marketing. Another example is the Hispanic case competition that was conducted at Cornell University by the SC Johnson Graduate School of Management.
In a nutshell, there are many reasons why hiring Hispanics is advantageous. Their language skills and innate cultural knowledge are added benefits.
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